TargetBoost Digital Marketing Company

Press Release & Branding Company in India

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Why Press Release?

A press release is an official statement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a “press release,” a “press statement,” a “news release,” or a “media release,” we’re always talking about the same basic thing.

So, instead of thinking of a press release solely as a ticket to earning news coverage, consider it as a valuable piece of marketing content.

Brands can easily create brand awareness by using press release as marketing technique. Press releases provide an excellent opportunity to generate media coverage and increase your clients’ visibility.

Our Branding Strategy


In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning headlines on Twitter, Facebook, and other social media platforms.

How PR helps in Brand Awareness Process

Brand Awareness

Press releases can help create brand awareness by sharing your company’s news, updates, or achievements. This exposure can attract potential customers and increase brand recognition.

SEO Benefit

Press releases distributed online can improve your search engine rankings. Including relevant keywords and links in your press release can help boost your website’s visibility in search results.

Reputation Management

Maintaining a positive brand image is crucial in today’s competitive market. Press releases enable digital marketing agencies to proactively manage their clients’ reputations by controlling the narrative.

Content Marketing

By repurposing key information from press releases into blog posts, social media content, or newsletters, agencies can extend the reach of their clients’ news and messages. 

Product or Service Launch

When it comes to launching new products or services, press releases are a powerful tool. 


Project Analysis & Understanding

Planning & Strategy Building

Implementing & Testing

Reporting & Remarketing

Answers to Your "?"s

Some press release services are free, but their reach may be limited. Paid press release distribution services may offer a wider reach and more features.

The cost of a press release can vary depending on a number of factors, including: 

  • Publisher you choose
  • Business type
  • Competition
  • Author
  • Placement etc.

Writing a press release is a way to create buzz around products, partnerships, or any noteworthy news. It nudges journalists to cover the story. 


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