Programmatic Advertising Company in India
Why should you choose Programmatic ads for your brand?
Google Display and Video 360 and Search Ads 360 is the platform provided by Google under Campaign Manager 360.
The platform provides access to ad inventory from more than 80 different ad exchanges, covering about 98% of all available ad inventory worldwide, which means an increased visibility and scaling potential for your display and video ads.
While DV360 may be an incredibly efficient and well-built demand-side platform, preferred by many media buyers, it may not be the right choice for every type of business.
DV360, at its core, is a complex tool, aimed at large-scale businesses that look to expand their market share and build brand awareness.
Our Programmatic Marketing Strategy
Unlike Google Display Ads with its relative simplicity, automation-oriented and user-friendly design, DV360 demands extra time, knowledge and expertise to be integrated into a marketing strategy and be successfully operated at scale. It provides the user with a higher degree of control over audiences and placements and enables them to use enhanced brand safety settings and advanced creative possibilities.
WE UNDERSTAND > STRATEGIZE > IMPLEMENT > REPORT
Project Analysis & Understanding
- - Requirement gathering
- - User personas
- - Competitors Data
- - Budget Mapping
Planning & Strategy Building
- - Building strategy
- - Budget Allocating
- - Forecast Results
- - Competitors Analysis
Implementing & Testing
- - Running a test campaigns
- - Analysis of the test report
- - Forecast vs Actual data
- - Strategy validation
Reporting & Remarketing
- - Reporting & Data analysis
- - Measuring the Data
- - Performance tracking
- - Re-marketing
Answers to Your "?"s
Evolved from DoubleClick Bid Manager, Google Display & Video 360 (DV360) is Google’s own demand-side platform (DSP) – a programmatic solution that allows advertisers to bid on and buy inventory from publishers or ad exchanges outside Google’s network.
If working with a small budget, may just be a waste of money, not delivering any real value. For working with Programmatic advertisement a minimum budget required is at least $5000 per month.
Google is the largest player in this market with the products "DV360" and "Search Ads 360". Also google has built eco-system for advertisement tools like Analytics 360, Campaign Manager, Data Studio and google Web Designer.
