Your business website is one of the most important assets of your marketing tactics and if it fails to grab the attention of promising visitors, there is a lot to be done yet. Whether it is user experience, conversion, SEO or plain marketing, your website plays a crucial role at every stage, says a website design company in India.

According to a survey, about 94 percent of users cited website design as a key criterion for trusting or not trusting an organization or business. This indicates that your website can break or make your online business. A badly designed website not only costs you productive hours but also results in unnecessary downtime. Not to mention potential customers too. So, what are those mistakes, and how you can avoid them while getting a website designed in 2021? Let’s take a look.

Slow loading pages

Reputed website development companies in India such as TargetBoost say that slow-loading pages are a big no for any website. Slow-loading websites can hamper your search engine rankings by a huge margin. You must know that if a website takes more than 3 seconds to load, chances are that it won’t interest the visitor. If your existing website takes more than 3 seconds, you must consult your website developer to find out ways to boost its load time.

Non-responsive website

Most of the users use their mobile phones and tablets more than their desktops or laptops. Businesses getting a website designed without a ‘mobile-first’ approach are sure to keep their customers deprived of an ultimate browsing experience. Consequently, they not only end up losing new prospects but old customers as well. More than 50 percent of traffic comes from mobile these days and as a far-sighted business, you cannot imagine a business website minus responsiveness. As a leading website design company in India, we can tell you that 57 percent of customers don’t recommend a business that is poorly designed.

Just aesthetics and no functionality

This is one of the biggest mistakes you could ever commit. Choosing to go for aesthetics and no navigability will always cost you dearly. You got to make sure that your website not only looks good but functions well with a well-thought-out navigational structure. Searching for products or services must be easy for your customers. The bad search feature also drives off your potential customers and hence you must pay attention to this crucial aspect as well.

Not establishing clear goals

Website development companies in India say that you should have crystal clear goals in mind while getting a website designed and developed. You should have clear objectives in mind while getting the website designed and developed. You must know what you are trying to accomplish from the website. Professional website design companies in India can provide you with a rough strategy and prototypes to help you understand how your website will look after a redesign.

Hiring the wrong agency

Hiring the right website design agency is extremely important. If you hire a firm or designer with inadequate experience, you will fail to achieve what you are trying to. The website design company of your choice must have the necessary industry knowledge and skill-set to redesign your website as per your expectations.

Not following the design-thinking approach

You must always keep in mind the design-thinking approach before you get down to the implementation part. You will be able to identify your goals by using the design-thinking approach. Whether it is defining the project scope, understanding user requirements or building effective business features, this approach will help you big time.

Do not use too many fonts

Using too many fonts or conflicting fonts will always confuse your customers. This also poses a hindrance in the way of your brand message. Regardless of how nicely designed your website is, compromised typography will force your prospects to abandon your site. Professional website design companies in India have experienced designers who can help you with this important aspect as well.

Hope you found the post useful and informative. If you are looking for the best Android app development company in India for your development needs, feel free to get in touch with us.

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